Why hiring a full-time marketing head is a mistake for your Series A startup.
You just raised your Series A. Congratulations. Now you want to hire a VP of Marketing. Stop.
You are about to burn $200k a year on a slide-deck professional who doesn't understand your code. They will hire an agency. The agency will hire freelancers. You will pay for three layers of incompetence.
The Fractional Model
What you need isn't a person. You need a system. You need a Fractional CMO who is also a developer.
- Speed: We ship campaigns like you ship features. Fast. Iterative. Broken down into sprints.
- Context: We know what an API is. We know why your latency matters. We don't need you to dumb it down.
- Cost: For the price of a junior marketer, you get a senior strategist and an execution team.
The era of the generalist marketer is over. If you are selling to developers, your marketer better have a GitHub profile.