Engineering as Marketing: The secret weapon of the technical founder.
Developers hate marketing. They use ad-blockers. They ignore banners. They smell sales breath from a mile away. So how do you sell to them? You don't. You help them.
The "Side Project" Strategy
We noticed that our core demographic struggled with generating correct Cron Syntax. Instead of writing a boring blog post about it, we built a simple, beautiful Cron Generator.
The Results
We hosted it on a sub-domain. It was open source. It had zero tracking pixels initially to build trust.
It hit #1 on HackerNews. The traffic was immense. On the "Success" state of the generator, we simply added a small text link: "Powered by AdarshWorks."
This single asset drives 40% of our inbound leads today. Stop writing ads. Start building tools. Give away value so good they feel guilty not paying you.