Stop trying to scale. Start doing things that don't scale. Here is the manual.
Getting to $10k Monthly Recurring Revenue (MRR) is the hardest phase of a B2B startup. It requires a completely different skillset than getting from $10k to $100k. At this stage, automation is your enemy.
Hand-to-Hand Combat
In the beginning, you don't have enough data for SEO. You don't have the domain authority for inbound. You have one thing: hustle.
- Cold DM: Not spam. Genuine questions to potential users. Ask them about their pain, not your product.
- Concierge Onboarding: Get on a Zoom call with every single signup. Watch them struggle with your UI. Fix it that night.
- Manual Features: If a user needs a report, generate it manually and email it. Don't build the dashboard yet. Sell the result, not the mechanism.
"Automation is for scaling success, not for finding it."
Your goal is to find 10 people who love you, not 1000 people who kind of like you. Love scales. Like churns.